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PACKSHOT
Project type
Photography
Date
April 2023
A packshot is a photography technique that highlights a product, against a neutral or staged background, to present it in a clear and aesthetic manner. The benefits of a packshot are:
- Highlight the product
- Create a quality first impression
- Support online sales
- Improve product presentation on sales platforms
- Consistency in product presentation
- Facilitate the creation of marketing materials
- Focus on product details
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